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Consent to display advertisement to provide signage and wayfinding for building users. Projection or hanging sign illuminated internally, fascia signs and totem sign.

Iceland 125-127 The Parade High Street Watford WD17 1NA

ApprovedReference: 26/00246/ADVWatford Borough Council

Last published check: 27 Sept 2026, 22:04. Check the council record for more recent changes.

Application location

Iceland 125-127 The Parade High Street Watford WD17 1NA

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Application summary

Status
Approved
Application type
Advert Application
Received
23 Mar 2026
Validated
23 Mar 2026
Determination deadline
Not published
Local authority
Watford Borough Council

Application overview

Consent to display advertisement to provide signage and wayfinding for building users. Projection or hanging sign illuminated internally, fascia signs and totem sign.

Proposal details

Reference
26/00246/ADV
Alternative references
PP-14754568
Ward
Central
Agent
Avison Young

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Documents 17 of 17

DocumentPublishedAction
ADVERT DECISIONDecision · PDF18 May 2026View
PROPOSED ELEVATIONSRevised Drawing · PDF15 May 2026View
PROPOSED GA PLANSRevised Drawing · PDF14 May 2026View
PROPOSED SITE PLANRevised Drawing · PDF14 May 2026View
APPLICATIONFORMREDACTEDApplication Form · PDF23 Mar 2026View
LOCATION PLANDrawing · PDF23 Mar 2026View
EXISTING SITE PLANDrawing · PDF23 Mar 2026View
EXISTING GA PLANSDrawing · PDF23 Mar 2026View
EXISTING ELEVATIONSDrawing · PDF23 Mar 2026View
PROPOSED SIGNAGE ELEVATIONSDrawing · PDF23 Mar 2026View
LOCATION PLANDrawing · PDF23 Mar 2026View
PROPOSED SIGNAGE SITE PLANDrawing · PDF23 Mar 2026View
PROPOSED SIGNAGE DETAILSDrawing · PDF23 Mar 2026View
PROPOSED TOTEM DETAILSDrawing · PDF23 Mar 2026View
CIL FORMCIL Form · PDF23 Mar 2026View
PLANT NOISE ASSESSMENTCorrespondence · PDF23 Mar 2026View
PLANNING AND HERITAGE STATEMENTCorrespondence · PDF23 Mar 2026View

Documents open on the council website. Browse council documents if a link has changed.

Application timeline

Council milestones and published deadlines. A deadline passing does not confirm a decision.

  1. Application Received Date

    Published milestoneCouncil source

  2. Application Validated Date

    Published milestoneCouncil source

  3. Neighbour Consultation Expiry Date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source

  4. Decision Issued Date

    Published milestoneCouncil source

  5. Decision Made Date

    Published milestoneCouncil source

  6. Permission Expiry Date

    Published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source

Decision & conditions

Advertisement Consent
ADVERT DECISION
Planning conditions

Conditions aren’t listed here. Read the council decision notice for the full decision and conditions.

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