Council planning record

Installation of 2no, illuminated digital advertising display.

PFS, High Street, Chalvey, Slough, SL1 2RU

Registered applicationReference: P/03282/033Slough Borough Council

Last published check: 1 Oct 2026, 03:34. Check the council record for more recent changes.

Application location

PFS, High Street, Chalvey, Slough, SL1 2RU

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Application summary

Status
Registered application
Application type
Advertisement
Received
23 Mar 2026
Validated
24 Mar 2026
Determination deadline
17 May 2026
Local authority
Slough Borough Council

Application overview

Installation of 2no, illuminated digital advertising display.

Proposal details

Reference
P/03282/033
Alternative references
PP-14797873
Ward
Chalvey
Agent
Mr Isaac Pike
UPRN
MAN000000000131816

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Documents 5 of 5

DocumentPublishedAction
Planning DrawingsSubmitted Plans and Details23 Mar 2026View
Application Form - Without Personal DataApplication Form23 Mar 2026View
_redacted Cover LetterStatement/Proof23 Mar 2026View
Officers ReportDecisions11 May 2026View
Decision NoticeDecisions11 May 2026View

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Application timeline

Council milestones and published deadlines. A deadline passing does not confirm a decision.

  1. Application date

    Published milestoneCouncil source
  2. Received date

    Published milestoneCouncil source
  3. Registration date

    Published milestoneCouncil source
  4. Press notice start date

    Published milestoneCouncil source
  5. Site notice date

    Published milestoneCouncil source
  6. Valid date

    Published milestoneCouncil source
  7. Dispatch date

    Published milestoneCouncil source
  8. Decision date

    Published milestoneCouncil source
  9. Decision due date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  10. Consultation expiry date

    Past published deadline

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    Council source
  11. Statutory expiry date

    Past published deadline

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    Council source

Decision & conditions

Approved with Conditions; Informatives
Officers Report Decision Notice
Planning conditions
  1. This consent is granted for a period of five years from the date of this consent. REASON To comply with the requirements of Regulation 16 (c) of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (or any Regulations revoking and/or re-enacting these Regulations with or without modification).
  2. No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. No advertisement shall be sited or displayed so as to endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military); obscure, or hinder the ready interpretation of, any traffic sign, railway signal or aid to navigation by water or air; or hinder the operation of any device used for the purpose of security or surveillance or for measuring the speed of any vehicle. Any advertisement displayed, and any site used for the display of advertisements, shall be maintained in a condition that does not impair the visual amenity of the site. Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a condition that does not endanger the public. Where an advertisement is required under these Regulations to be removed, the site shall be left in a condition that does not endanger the public or impair visual amenity. REASON To comply with the requirements of Schedule 2 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (or any Regulations revoking and/or re-enacting these regulations with or without modification).
  3. The development hereby approved shall be implemented only in accordance with the following plans and drawings hereby approved by the Local Planning Authority: (a) Drawing No. 26637|PA|01, Dated 28/02/2026, Recd On 23/03/2026 (b) Drawing No. 26637|PA|03, Dated 28/02/2026, Recd On 23/03/2026 (c) Drawing No. 26637|PA|04, Dated 28/02/2026, Recd On 23/03/2026 (d) Drawing No. 26637|PA|05, Dated 28/02/2026, Recd On 23/03/2026 (e) Drawing No. 26637|PA|06, Dated 28/02/2026, Recd On 23/03/2026 (f) Drawing No. 26637|PA|07, Dated 28/02/2026, Recd On 23/03/2026 (g) Drawing No. 26637|PA|08, Dated 28/02/2026, Recd On 23/03/2026 REASON To ensure that the site is developed in accordance with the submitted application and to ensure that the proposed development does not prejudice the amenity of the area and to comply with the Policies in the Development Plan.
  4. There shall be no moving images, animation, video or full motion images displayed unless otherwise permitted by this consent. Reason: In the interests of amenity and in order to retain effective planning control.
  5. In the hours of darkness, the advertisement display luminance shall be no greater than 300cd/m2. Reason: In the interests of amenity, public safety and in order to retain effective planning control in accordance with the recommended maximum night time luminance value set out for Environmental Zone 4 in Table 10.4 within the Institution of Lighting Professionals - Professional Lighting Guide (PLG 05) 'Brightness of Illuminated Advertisements including Digital Displays' (or its equivalent in a replacement guide) in cd/m2.
  6. In daylight hours, the advertisement display luminance shall be controlled in order to reflect ambient light conditions (to ensure it is neither too bright or too dull), and shall at all times be no greater than the recommended maximum daytime luminance values set out in Table 10.5 within the Institution of Lighting Professionals - Professional Lighting Guide (PLG 05) 'Brightness of Illuminated Advertisements including Digital Displays' (or its equivalent in a replacement guide) in cd/m2. Reason: In the interests of amenity, public safety and in order to retain effective planning control.
  7. Unless otherwise permitted, the minimum display time for each advertisement shall be 10 seconds and the advertisement shall not include any features which would result in interactive messages / advertisements being displayed. Reason: In the interests of amenity, public safety and in order to retain effective planning control.
  8. The interval between successive advertisements shall be no greater than 1 second and the complete display shall change without effect. The display to include a mechanism to default to a blank or black screen in the event of malfunction, or if the advertisement is not in use. Reason: In the interests of amenity, public safety and in order to retain effective planning control.
  9. No images displayed shall resemble official road traffic signs, traffic lights or traffic matrix signs. Reason: In the interests of amenity and in order to retain effective planning control.
  10. It is the view of the Local Planning Authority that the proposed development does improve the economic, social and environmental conditions of the area for the reasons given in this notice and it is in accordance with the National Planning Policy Framework.
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