Council planning record

Advertisement consent for a proposed double sided digital advertising panel.

Bus shelter outside Natwest, Bus Shelter, North Street, Rugby, CV21 2PE

Decision MadeReference: R26/0475Rugby Borough Council

Last published check: 3 Oct 2026, 09:46. Check the council record for more recent changes.

Application location

Bus shelter outside Natwest, Bus Shelter, North Street, Rugby, CV21 2PE

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Application summary

Status
Decision Made
Application type
8 Weeks Advert
Received
11 May 2026
Validated
9 Jun 2026
Determination deadline
16 Jul 2026
Local authority
Rugby Borough Council

Application overview

Advertisement consent for a proposed double sided digital advertising panel.

Proposal details

Reference
R26/0475
Alternative references
PP-14904596
UPRN
10010512348

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Documents 8 of 8

DocumentPublishedAction
Supporting information R'cd 11.05.2026Supporting InformationNot publishedView
Planning statement R'cd 11.05.2026Planning StatementNot publishedView
Application Form - Without Personal Data R'cd 11.05.2026Application FormNot publishedView
Proposed Plans R'cd 21.05.2026Proposed Plans26 May 2026View
Product Proposal Plans R'cd 21.05.2026Proposed Plans26 May 2026View
Highways - No objectionConsultee Comment3 Jul 2026View
799713Decision_ADV_Consent_227.pdfDecision Notice28 Sept 2026View
ApasTemplate_9197.pdfOfficer Report28 Sept 2026View

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Application timeline

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  1. Application date

    Published milestoneCouncil source
  2. Received date

    Published milestoneCouncil source
  3. Registration date

    Published milestoneCouncil source
  4. Press notice start date

    Published milestoneCouncil source
  5. Valid date

    Published milestoneCouncil source
  6. Consultation expiry date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  7. Publicity end date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  8. Statutory expiry date

    Past published deadline

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    Council source
  9. Decision due date

    Past published deadline

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  10. Dispatch date

    Published milestoneCouncil source
  11. Decision date

    Published milestoneCouncil source
  12. Decision expiry date

    Published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source

Decision & conditions

Approval
799713Decision_ADV_Consent_227.pdf
Planning conditions
  1. CONDITION 1: No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. CONDITION 2: No advertisement shall be sited or displayed so as to:- a - endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military), b - obscure, or hinder the ready interpretation of, any traffic sign, railway signal or aid to navigation by water or air, or c - hinder the operation of any device used for the purpose of security or surveillance or for measuring the speed of any vehicle CONDITION 3: Any advertisement displayed, and any site used for the display of advertisements, shall be maintained in a condition that does not impair the visual amenity of the site. CONDITION 4: Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a condition that does not endanger the public. CONDITION 5: Where an advertisement is required under these Regulations to be removed, the site shall be left in a condition that does not endanger the public or impair visual amenity. CONDITION 6: The consent now granted is limited to a period of five years from the date hereof. CONDITION 7: Any advertisement displayed, and any site used for the display of advertisements shall be maintained in a condition that does not impair the visual amenity of the site. Condition 8 No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. Condition 9: There shall be no moving images, animation, video or full motion images displayed unless otherwise permitted by this consent. Condition 10: In the hours of darkness, the advertisement display luminance shall not at any time exceed 300 cd/m2. No part of the source of the illumination shall at any time be directly visible to users of the adjacent public highway. Condition 11: In daylight hours, the advertisement display luminance shall be controlled in order to reflect ambient light conditions (to ensure it is neither too bright or too dull) and shall at all times be no greater than the recommended maximum daytime luminance value set out in Table 10.5 within the 2023 Institution of Lighting Professionals – Professional Lighting Guide (PLG 05) ‘Brightness of Illuminated Advertisements including Digital Displays’ (or its equivalent in a replacement guide) in cd/m2. Condition 12: The minimum display time for each advertisement shall be 10 seconds, and the advertisement shall not include any features which would result in interactive messages / advertisements being displayed. Condition 13: No images displayed shall resemble official road traffic signs, traffic lights or traffic matrix signs. REASON: 1 - 13 In the interests of public and highway safety.
  2. CONDITION: The development shall be carried out in accordance with the plans and documents detailed below: LOCATION MAP-B903-PL-WCC-164-REV-B LOCATION BLOCK DETAIL MAP - PROPOSED-B903-PL-WCC-164-REV-B LOCATION ELEVATIONS-B903-PL-WCC-164-REV-B Received on the 26th May 2026 REASON: For the avoidance of doubt and to ensure that the details of the development are acceptable to the Local Planning Authority.
  3. INFORMATIVE: Conditions 1- 3 are to accord with Schedule 2 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.
  4. INFORMATIVE:Condition 10 reflects the nighttime luminance value set out in Table 10.5 within the 2023 Institution of Lighting Professionals – Professional Lighting Guide (PLG 05) ‘Brightness of Illuminated Advertisements including Digital Displays’ (or its equivalent in a replacement guide) for a sign surface area of <20m2 located in an urban or suburban area.
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