Council planning record

Uplift to existing freestanding sign on new 12m pole retaining sign head and double-sided 24 hour appendage

2 Ashbourne Road Hampton Centre Peterborough PE7 8BT

DeterminedReference: 25/01616/ADVPeterborough City Council

Last published check: 4 Oct 2026, 02:23. Check the council record for more recent changes.

Application location

2 Ashbourne Road Hampton Centre Peterborough PE7 8BT

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Application summary

Status
Determined
Application type
Advertisement Application
Received
16 Dec 2025
Validated
Not published
Determination deadline
4 Mar 2026
Local authority
Peterborough City Council

Application overview

Uplift to existing freestanding sign on new 12m pole retaining sign head and double-sided 24 hour appendage

Proposal details

Reference
25/01616/ADV
Alternative references
PP-14568475
Development type
Advertisement (ADV)
Ward
Hargate & Hempsted
Parish
Hampton Hargate and Vale CP
Agent
Mrs Sarah Carpenter
UPRN
10008052045

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Documents 15 of 15

DocumentPublishedAction
Plans: Elevation Images - Views C and D - Sheet 3 of 3DCPLANS7 Jan 2026View
Plans: Proposed Advert Detail Plan - P21-050-1052-23-CDCPLANS22 Dec 2025View
Representation from Consultee (Web): Hampton Parish CouncilDCCONWEB10 Feb 2026View
Plans: Elevation Images - Views A and B - Sheet 2 of 3DCPLANS7 Jan 2026View
Application Supporting Document: Block Plan - P19-062-1052-02-ADCSUPDOC16 Dec 2025View
Plans: Elevation Images - Sheet 1 of 3DCPLANS7 Jan 2026View
Representation from Consultee (Web): CCTV Manager commentsDCCONWEB14 Jan 2026View
Plans: Existing Advert Detail - McD 2014DCPLANS22 Dec 2025View
Application Form: Redacted - Application FormDCAPFORM16 Dec 2025View
Representation from Consultee (Web): Parking and City Centre Operations ManagerDCCONWEB14 Jan 2026View
Representation from Consultee (Web): Local HighwaysDCCONWEB5 Feb 2026View
Plans: Revised - Location Plan - P19-062-1052-01 Rev CDCPLANS7 Jan 2026View
mcdonalds SN.jpgDCSNPHOT4 Mar 2026View
57322_Decision_Notice_-_ADV_REFUSE.pdfDCDEC6 Mar 2026View
2501616ADV Report 003.pdfDCCORPTP10 Mar 2026View

Documents open on the council website. Browse council documents if a link has changed.

Application timeline

Council milestones and published deadlines. A deadline passing does not confirm a decision.

  1. Received date

    Published milestoneCouncil source
  2. Registration date

    Published milestoneCouncil source
  3. Site notice date

    Published milestoneCouncil source
  4. Site notice end date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  5. Consultation expiry date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  6. Statutory expiry date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  7. Decision due date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  8. Extension date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  9. Dispatch date

    Published milestoneCouncil source
  10. Decision date

    Published milestoneCouncil source
  11. Application date

    Published milestoneCouncil source

Decision & conditions

Refused
57322_Decision_Notice_-_ADV_REFUSE.pdf
Planning conditions
  1. The proposed advertisement, by virtue of its overall height, would form an unduly prominent, visually intrusive and disproportionate feature that fails to respect the scale and character of the surrounding street scene. The height of the structure would result in an advertisement that appears incongruous, visually inappropriate and contrived within its commercial context, giving rise to unacceptable harm to the visual amenity of the site and wider locality. As such, the propsoed would be contrary to the Town and Country Planning (Control of Advertisements) (England) Regulations 2007, Policy LP16 of the Peterborough Local Plan (2019) and Paragraph 141 of the National Planning Policy Framework (2024). Refused Plans: Location Plan - P19-062-1052-01 Rev C Proposed Advert Detail plan- P21-050-1052-23-C Block Plan- P19-062-1051-02-A
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