Installation of 3no. non-illuminated shop advertisement signs and window graphics

1. Subject to the imposition of the attached conditions, the proposal is acceptable having been assessed in the light of all material considerations, including weighing against relevant policies of the development plan.
2. This consent is for a period of five years beginning with the date of this decision. Reason: In accordance with the provisions of Article 14 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended).
3. 1. No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. 2. No advertisement shall be sited or displayed so as to: (a) endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military); (b) obscure, or hinder the ready interpretation of any traffic sign, railway signal or aid to navigation by water or air; or (c) hinder the operation of any device used for the purpose of security or surveillance or for measuring speed of any vehicle. 3. Any advertisement displayed, and any site used for the display of advertisements, shall be maintained in a condition that does not impair the visual amenity of the site. 4. Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a condition that does not endanger the public. 5. Where an advertisement is required under these Regulations to be removed, the site shall be left in a condition that does not endanger the public or impair visual amenity. Reason: In accordance with Schedule 3 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended).
4. The advertisement(s) hereby granted consent shall be displayed and maintained in accordance with the following approved drawings/documents: -Existing and proposed front elevation- Advert 1- Main fascia -Existing and proposed front elevation- Advert 2- Secondary Fascia -Location Plan -Proposed front elevation - window graphics -Proposed rear elevation plan- Unit designation sign -XE95347- Sue Ryder- Peterborough Planning complete drawing Reason: For the avoidance of doubt and in the interests of proper planning.
5. The advertisement(s) hereby granted consent shall be non-illuminated. Reason: In the interests of the visual appearance of the local area, in accordance with Policies LP16 and LP19 of the Peterborough Local Plan (2019).

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