Installation of a replacement shopfront advertisement comprising a new aluminium fascia sign finished in the Back to Health corporate orange, with individually mounted white acrylic lettering reading 'NECK & BACK PAIN CLINIC' and the Back to Health logo. The proposal includes discreet warm white external LED trough illumination (operating 08:00–22:00), high-level window manifestations identifying clinical services, low-level branding to the shopfront glazing, entrance door graphics and a portrait digital display positioned internally behind the shopfront glazing.
12C Eton Street Richmond TW9 1EE
The decision has been made on the application.Reference: PA26/2439London Borough of Richmond upon Thames
Last published check: 30 Sept 2026, 14:10. Check the council record for more recent changes.
Application location
12C Eton Street Richmond TW9 1EE
This record has no verified map location.
Application summary
Status
The decision has been made on the application.
Application type
Application to Display Adverts
Received
13 Jul 2026
Validated
13 Jul 2026
Determination deadline
7 Sept 2026
Local authority
London Borough of Richmond upon Thames
Application overview
Installation of a replacement shopfront advertisement comprising a new aluminium fascia sign finished in the Back to Health corporate orange, with individually mounted white acrylic lettering reading 'NECK & BACK PAIN CLINIC' and the Back to Health logo. The proposal includes discreet warm white external LED trough illumination (operating 08:00–22:00), high-level window manifestations identifying clinical services, low-level branding to the shopfront glazing, entrance door graphics and a portrait digital display positioned internally behind the shopfront glazing.
Proposal details
Reference
PA26/2439
Alternative references
PP-15069483
Ward
South Richmond Ward [STR]
UPRN
10070711246
Sign in to view all collected council fields and recorded changes.
The signs shall not be illuminated to show red, green nor amber in colour nor in such other manner as may conflict with any traffic signs or signals or cause danger to road users. REASON: To prevent danger to road users.
This permission shall be for a limited period of five years or until the development of the site is completed, whichever shall first occur, when the advertisement hoarding hereby approved shall be removed to the reasonable satisfaction of the Local Planning Authority. REASON: The use of the site for the permanent display of advertisements would be detrimental to the visual amenities of the area
A. Site maintenance: Any advertisements displayed, and any site used for the display of advertisements, shall be maintained in a clean and tidy condition to the reasonable satisfaction of the Local Planning Authority. B. Safety of hoardings: Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a safe condition C. Satisfactory removal: Where an advertisement is required under these Regulations to be removed, the removal shall be carried out to the reasonable satisfaction of the Local Planning Authority. D. Permission of owners No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission E. Siting No advertisement shall be sited or displayed so as to obscure, or hinder the ready interpretation of, any road traffic sign, railway signal or aid to navigation by water or air, or so as otherwise to render hazardous the use of any highway, railway, waterway (including any coastal waters) or aerodrome (civil or military). REASON: To comply with the requirements of the Town and Country Planning (Control of Advertisements) Regulations 2007.
The illumination of the sign(s) is to be by fixed and constant lights and not by lights which are or appear to be intermittent, moving, flashing or vibrating lights. REASON: To ensure that the proposed development does not prejudice the appearance of the locality
The development hereby permitted shall be carried out in accordance with the following approved plans and documents, where applicable. Ground Floor and Location Plan 64055 Site Plan LP. 1 Premises Plan LP.2 Existing Front Elevation A01 Received 12 July 2026 Sign Tray Details 45343 Received 21 August 2026 Proposed Shopfront Elevation 01 REV C Received 22 September 2026 REASON: To accord with the terms of the application, for the avoidance of doubt and in the interests of proper planning.
In accordance with Section DM3 of the National Planning Policy Framework, Richmond upon Thames Borough Council takes a positive and proactive approach to the delivery of sustainable development, by: * Providing a formal pre-application service * Providing written policies and guidance, all of which is available to view on the Council's website * Where appropriate, negotiating amendments to secure a positive decision * Determining applications in a timely manner. In this instance: The application was acceptable as submitted and approved without delay.
The intensity of illumination shall not exceed 340 candelas per square metre. REASON: To preserve amenity and prevent danger to road users
Understand planning application documents, officer reports and decision notices. Use a reading checklist, document table and worked example to inspect a case.
Understand pending consideration, approved, refused and withdrawn planning applications. Compare status labels and find the documents explaining each outcome.
Read planning drawings, floor plans, elevations and sections. Use labelled diagrams, a drawing comparison table and revision checks to understand a proposal.