Council planning record

Display of a temporary scaffold shroud incorporating one externally illuminated static advertisement inset measuring 6.6m high x 7.5m wide, together with associated neutral stretched vinyl scaffold dressing, for a temporary period of 12 months at Westminster House, Kew Road, Richmond TW9 2ND.

Westminster House, Kew Road, Richmond

The decision has been made on the application.Reference: PA26/2382London Borough of Richmond upon Thames

Last published check: 1 Oct 2026, 04:10. Check the council record for more recent changes.

Application location

Westminster House, Kew Road, Richmond

This record has no verified map location.

Application summary

Status
The decision has been made on the application.
Application type
Application to Display Adverts
Received
7 Jul 2026
Validated
7 Jul 2026
Determination deadline
1 Sept 2026
Local authority
London Borough of Richmond upon Thames

Application overview

Display of a temporary scaffold shroud incorporating one externally illuminated static advertisement inset measuring 6.6m high x 7.5m wide, together with associated neutral stretched vinyl scaffold dressing, for a temporary period of 12 months at Westminster House, Kew Road, Richmond TW9 2ND.

Proposal details

Reference
PA26/2382
Alternative references
PP-15066189
Ward
South Richmond Ward [STR]
Agent
O'Neill
UPRN
100023686303

Sign in to view all collected council fields and recorded changes.

Sign in to view collected details

Documents 12 of 12

DocumentPublishedAction
Application Form - Without Personal DataApplication Form - Redacted7 Jul 2026View
Covering letter 07-07-2026Correspondence7 Jul 2026View
Planning StatementReport7 Jul 2026View
Site Plan 240627-2Submitted Drawing7 Jul 2026View
Existing Elevations 240627-3Submitted Drawing7 Jul 2026View
Existing View 240627-5Submitted Drawing7 Jul 2026View
Existing View Scaffold 240627-6Submitted Drawing7 Jul 2026View
Proposed Elevations 240627-4Submitted Drawing7 Jul 2026View
Proposed View 240627-7Submitted Drawing7 Jul 2026View
Proposed View 240627-7Submitted Drawing7 Jul 2026View
Officer ReportReport25 Aug 2026View
DecisionDecision Notice25 Aug 2026View

Documents open on the council website. Browse council documents if a link has changed.

Application timeline

Council milestones and published deadlines. A deadline passing does not confirm a decision.

  1. Application date

    Published milestoneCouncil source
  2. Received date

    Published milestoneCouncil source
  3. Registration date

    Published milestoneCouncil source
  4. Valid date

    Published milestoneCouncil source
  5. Press notice start date

    Published milestoneCouncil source
  6. Site notice date

    Published milestoneCouncil source
  7. Consultation expiry date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  8. Statutory expiry date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  9. Publicity end date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  10. Site notice end date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  11. Dispatch date

    Published milestoneCouncil source
  12. Decision date

    Published milestoneCouncil source
  13. Decision due date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source

Decision & conditions

Refused Permission
Decision
Planning conditions
  1. The proposed commercial board by reason of its combined size, siting and commercial design, would constitute an overly dominant and visually intrusive advertisement, representing inappropriate development within the streetscene as well as the setting of the CA17 Central Richmond Conservation Area. The scheme fails to preserve or enhance the setting, character and appearance of the conservation area and neighbouring building of townscape (Richmond Train Station). No public benefits have been provided to justify the proposal. The scheme therefore fails LBRUT Local Plan (2025) Policies LP28, LP29 & LP30 and the aims and objectives of the 'Shopfronts' (2010) SPD, as well as HC1 of the London Plan (2021) and Chapter 20 of the NPPF (2026).
  2. In accordance with paragraphs 38-42 of the National Planning Policy Framework, Richmond upon Thames Borough Council takes a positive and proactive approach to the delivery of sustainable development, by: * Providing a formal pre-application service * Providing written policies and guidance, all of which is available to view on the Council's website * Where appropriate, negotiating amendments to secure a positive decision * Determining applications in a timely manner. In this instance: * The applicants did not seek formal pre-application advice, and the scheme was found to be contrary to policy and guidance, and subsequently refused. The Council is ready to enter into discussions, through the Council's formal pre-application service, to advise the applicants of relevant policy and guidance; and where possible assist in the preparation of a new planning permission. More information on the pre-application service and relevant fees can be found online at www.richmond.gov.uk/pre-application_for_developers.
  3. For the avoidance of doubt the Drawing(s) No(s) and Document(s) to which this decision refers are as follows:- Planning Statement, 240627-2, 240627-3, 240627-4 Rev 03, 240627-5, 240627-6, 240627-7 Rev 03 & 3D annotated drawing (unnamed) received on 07 Jul 2026.
Related records

Understand this planning record

All planning guides
  • Understanding planning · 13 min read

    Planning application documents: what to read first

    Understand planning application documents, officer reports and decision notices. Use a reading checklist, document table and worked example to inspect a case.

  • Understanding planning · 13 min read

    Planning application statuses explained

    Understand pending consideration, approved, refused and withdrawn planning applications. Compare status labels and find the documents explaining each outcome.

  • Understanding planning · 13 min read

    Planning permission drawings: how to read plans

    Read planning drawings, floor plans, elevations and sections. Use labelled diagrams, a drawing comparison table and revision checks to understand a proposal.