Advertisement Consent for the installation of an internally illuminated digital display panel capable of static and changing content, with automatic image rotation.
Bus shelter, Pavement outside the Tait Building opposite 248 Goswell Road, London, EC1V 0HB
FINAL DECISIONReference: P2026/1362/ADVLondon Borough of Islington
Last published check: 2 Oct 2026, 00:22. Check the council record for more recent changes.
Application location
Bus shelter, Pavement outside the Tait Building opposite 248 Goswell Road, London, EC1V 0HB
This record has no verified map location.
Application summary
Status
FINAL DECISION
Application type
Advertisement Consent
Received
27 May 2026
Validated
27 May 2026
Determination deadline
21 Jul 2026
Local authority
London Borough of Islington
Application overview
Advertisement Consent for the installation of an internally illuminated digital display panel capable of static and changing content, with automatic image rotation.
Proposal details
Reference
P2026/1362/ADV
Alternative references
PP-14965119
Ward
Clerkenwell
Agent
Mr Martin Stephens
UPRN
10008980089
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All vehicles associated with the installation and maintenance of the adverts must only park/stop at permitted locations and within the time periods permitted by existing on-street restrictions. The footway and carriage of Pentonville Road should not be blocked during the installation works and any temporary obstructions should be kept to a minimum and should not encroach on the clear space needed to provide safe passage for pedestrians, obstruct the flow of traffic on Pentonville Road or obstruct waiting bus passengers or bus services.
STANDARD ADVERTISEMENT CONDITION (COMPLIANCE): Any advertisement displayed and any site used for the display of advertisements, shall be maintained in a clean and tidy condition to the reasonable satisfaction of the Local Planning Authority.Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a safe condition.Where an advertisement is required under these Regulations to be removed, the removal shall be carried out to the reasonable satisfaction of the Local Planning Authority.No advertisement is to be displayed without permission of the owner of the site or any other people with an interest in the site entitled to grant permission. No advertisement shall be sited or displayed so as to obscure, or hinder the ready interpretation of any road traffic sign, railway signal or aid to navigation by water or air, or so as otherwise to render hazardous the use of any highway, railway, waterway (including any coastal waters) or aerodrome (civil or military). REASON: In the interests of visual amenity and highway safety.
ADVERTISEMENT ILLUMINATION INTENSITY (COMPLIANCE): The illumination of the advertisement displays hereby approved shall not exceed a maximum steady brightness of 2,500 candelas per square metre during daylight hours and 300 candelas per square metre during hours of darkness. The advertisement displays shall be carried out strictly in accordance with the details so approved and shall be maintained as such thereafter. REASON: In the interests of visual amenity and highway safety.
ANIMATION (COMPLIANCE): The advertisement screens hereby approved shall not display any animated or video content unless it is below the VAMM maximum threshold. REASON: In the interests of visual amenity and highway safety.
SPECIAL EFFECTS (COMPLIANCE): No music, smoke or sound shall be emitted from the advertisements. REASON: In the interests of visual amenity and highway safety.
London Borough of Islington TfL Bus Shelter Advertising Upgrade Location and Site Plans; Transport for London letter dated January 2026; Cover Letter ‘Condition Variation of an Advertisement Consent at an Existing Bus Shelter’ dated 16 January 2026; Appendix A Transport for London Shelter Advertising Proposal Technical Specification; Sustainable Design and Construction Statement dated 4 February 2026.
DISPLAY TIME (COMPLIANCE): The minimum display time for each piece of content on the digital display screens shall be 10 seconds. The interval between each piece of content on the digital display screens shall take place over a period no greater than one second. The complete screen shall change with no visual effects between displays, and the display shall include a mechanism to freeze the image in the event of a malfunction. REASON: In the interests of visual amenity and highway safety.
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