Display of internally illuminated sequential advertisements in a bus shelter (capable of static and dynamic content display with automatic rotation of images).
Bus Shelter, Pavement Opposite Brockway House, London, N7 8HF
FINAL DECISIONReference: P2025/3297/ADVLondon Borough of Islington
Last published check: 2 Oct 2026, 23:24. Check the council record for more recent changes.
Application location
Bus Shelter, Pavement Opposite Brockway House, London, N7 8HF
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Application summary
Status
FINAL DECISION
Application type
Advertisement Consent
Received
21 Nov 2025
Validated
1 May 2026
Determination deadline
15 Jan 2026
Local authority
London Borough of Islington
Application overview
Display of internally illuminated sequential advertisements in a bus shelter (capable of static and dynamic content display with automatic rotation of images).
Proposal details
Reference
P2025/3297/ADV
Alternative references
PP-14454944
Ward
Arsenal
Agent
Mr Martin Stepens
UPRN
MAN000000003854675
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STANDARD ADVERTISEMENT CONDITION (COMPLIANCE): Any advertisement displayed and any site used for the display of advertisements, shall be maintained in a clean and tidy condition to the reasonable satisfaction of the Local Planning Authority. Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a safe condition. Where an advertisement is required under these Regulations to be removed, the removal shall be carried out to the reasonable satisfaction of the Local Planning Authority.No advertisement is to be displayed without permission of the owner of the site or any other people with an interest in the site entitled to grant permission. No advertisement shall be sited or displayed so as to obscure, or hinder the ready interpretation of any road traffic sign, railway signal or aid to navigation by water or air, or so as otherwise to render hazardous the use of any highway, railway, waterway (including any coastal waters) or aerodrome (civil or military).
ADVERTISEMENT ILLUMINATION INTENSITY (COMPLIANCE): The illumination levels of the displays shall be capped by an automatic brightness control system to ensure that luminance does not exceed 600 candelas per square metre during the day and 300 candelas per square metre at night, adjusting in real time to ambient lighting conditions. This system shall be operational at all times. REASON: In the interests of visual amenity and highway safety.
DISPLAY TIME (COMPLIANCE): The minimum display time for each piece of content on the digital display screens shall be 10 seconds. The interval between each piece of content on the digital display screens shall take place over a period no greater than one second. The complete screen shall change with no visual effects between displays, and the display shall include a mechanism to freeze the image in the event of a malfunction. REASON: In the interests of visual amenity and highway safety.
NO SPECIAL EFFECTS (COMPLIANCE): The digital display screens shall be limited to static images only. No movement, animation, flashing, scrolling, three-dimensional, intermittent or video effects shall be displayed. REASON: In the interests of visual amenity and highway safety.
HIGHWAYS: All vehicles associated with the installation and maintenance of the adverts must only park/ stop at permitted locations and within the time periods permitted by existing on-street restrictions. The footway and carriage of Holloway Road should not be blocked during the installation works and any temporary obstructions should be kept to a minimum and should not encroach on the clear space needed to provide safe passage for pedestrians, obstruct the flow of traffic on Holloway Road Road or obstruct waiting bus passengers or bus services.
‘London Borough of Islington Shelter Advertising Proposal Shelter opposite Brockway House, Holloway Road N7 8HF SITE PLAN & IMAGES’; Shelter Advertising Proposal TECHNICAL SPECIFICATION; A02310/01 Type A (Existing and Proposed Elevations); Cover Letter ‘Advertisement Consent at an Existing Bus Shelter’ dated 31 October 2025; Sustainable Design and Construction Statement dated 31 October 2025.
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