Erection of a small format Advertising Display

1. Any advertisements displayed, and any site used for the display of advertisements, shall be maintained in a clean and tidy condition to the reasonable satisfaction of the local planning authority. * Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a safe condition. * Where an advertisement is required under these Regulations to be removed, the removal shall be carried out to the reasonable satisfaction of the local planning authority. * No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. * No advertisement shall be sited or displayed so as to obscure, or hinder the ready interpretation of, any road traffic sign, railway signal or aid to navigation by water or air, or so as otherwise to render hazardous the use of any highway, railway, waterway (including any coastal waters) or aerodrome (civil or military). REASON: These conditions are imposed by the Town and Country Planning, Control of Advertisement Regulations, 1992 (as amended).
2. The illuminated advertisement hereby granted consent shall adhere to the following at all times: *There shall be no moving images, animation, video or full motion images displayed unless otherwise permitted by this consent. *In the hours of darkness, the advertisement display luminance shall be no greater than 300cd/m2 in accordance with the recommended maximum night time luminance value set out for Environmental Zone 4 in Table 10.4 within the Institution of Lighting Professionals - Professional Lighting Guide (PLG05) 'Brightness of Illuminated Advertisements including Digital Displays' (or its equivalent in a replacement guide) in cd/m2. *In daylight hours, the advertisement display luminance shall be controlled in order to reflect ambient light conditions (to ensure it is neither too bright or too dull), and shall at all times be no greater than the recommended maximum daytime luminance values set out in Table 10.5 within the Institution of Lighting Professionals - Professional Lighting Guide (PLG 05) 'Brightness of Illuminated Advertisements including Digital Displays' (or its equivalent in a replacement guide) in cd/m2. *Unless otherwise permitted, the minimum display time for each advertisement shall be 10 seconds and the advertisement shall not include any features which would result in interactive messages /advertisements being displayed. *The interval between successive advertisements shall be no greater than 1 second and the complete display shall change without effect. The display to include a mechanism to default to a blank or black screen in the event of malfunction, or if the advertisement is not in use. *No images displayed shall resemble official road traffic signs, traffic lights or traffic matrix signs. REASON: In the interests of amenity, public/highway safety and in order to comply with policy PC2 of the adopted Flintshire Local Development Plan.

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