Installation of an internally illuminated digital Advertised Communication Hub Unit with Defibrillator

1. The proposed advertisement sign would reduce the flexibility of space enjoyed by pedestrian users and create an obstruction to the flow of pedestrian movements to the Town Centre to an unacceptable extent. As such this is in conflict with the principles of policy DM1 from the Eastleigh Local Plan (2016-2036)
2. APPEAL CONDITIONS 1. no advertisement is to be displayed without the permission of the owner of the site on which they are displayed (this includes the highway authority, if the sign is to be placed on highway land); 2. no advertisement is to be displayed which would obscure, or hinder the interpretation of, official road, rail, waterway or aircraft signs, or otherwise make hazardous the use of these types of transport; 3. any advertisement must be maintained in a condition that does not impair the visual amenity of the site; 4. any advertisement hoarding or structure is to be kept in a condition which does not endanger the public; and 5. if an advertisement is required to be removed, the site must be left in a condition that does not endanger the public or impair visual amenity. 6. The intensity of the illumination of the advertisement permitted by this consent shall not exceed 300Cdm2 from dusk till dawn. The advertisement screens shall be turned off each day, and remain turned off, between the hours of 11:59pm and 6:00am of the following day. 7. Any change in advertisement display shall be instantaneous. The advertisements displayed on each panel shall not change more frequently than once every 10 seconds. The displays shall not display any moving, or apparently moving, images.

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