Council planning record

Installation of replacement signs to include 4 No. fascia signs, 1No. set of cabochon lights to entrance canopy, 1 No. projecting sign, 2 No. roundels, 2 No. set of secondary panels, 2 No. sets of strip light.

35-47, HIGH STREET, BRIERLEY HILL, WEST MIDLANDS, DY5 3AB

Decision madeReference: P26/0699Dudley Metropolitan Borough Council

Last published check: 3 Oct 2026, 09:33. Check the council record for more recent changes.

Application location

35-47, HIGH STREET, BRIERLEY HILL, WEST MIDLANDS, DY5 3AB

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Application summary

Status
Decision made
Application type
Advertisement
Received
15 Jun 2026
Validated
Not published
Determination deadline
10 Aug 2026
Local authority
Dudley Metropolitan Borough Council

Application overview

Installation of replacement signs to include 4 No. fascia signs, 1No. set of cabochon lights to entrance canopy, 1 No. projecting sign, 2 No. roundels, 2 No. set of secondary panels, 2 No. sets of strip light.

Proposal details

Reference
P26/0699
Alternative references
PP-15010057
Ward
Brierley Hill & Wordsley South
Agent
Patel
UPRN
90145844

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Documents 15 of 15

DocumentPublishedAction
Full Signage Package (10 Pages)DCGENPLN25 Jun 2026View
Existing signage (Page 2)DCGENPLN30 Jun 2026View
Existing signage (Page 1)DCGENPLN30 Jun 2026View
Location Plan (Page 10)DCGENPLN30 Jun 2026View
Proposed signage (Page 3)DCGENPLN30 Jun 2026View
Proposed signage (Page 6)DCGENPLN30 Jun 2026View
Proposed signage (Page 5)DCGENPLN30 Jun 2026View
Proposed signage (Page 7)DCGENPLN30 Jun 2026View
Proposed signage (Page 8)DCGENPLN30 Jun 2026View
Proposed signage (Page 4)DCGENPLN30 Jun 2026View
Site plan (Page 9)DCGENPLN30 Jun 2026View
Heritage Officer ResponseDCCONRES24 Jul 2026View
Consultee Response - HighwaysDCCONRES29 Jul 2026View
Decision NoticeDCDECIS3 Aug 2026View
Officer ReportDCGENDOC3 Aug 2026View

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Application timeline

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  1. Application date

    Published milestoneCouncil source
  2. Received date

    Published milestoneCouncil source
  3. Registration date

    Published milestoneCouncil source
  4. Consultation expiry date

    Past published deadline

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    Council source
  5. Statutory expiry date

    Past published deadline

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  6. Dispatch date

    Published milestoneCouncil source
  7. Decision date

    Published milestoneCouncil source
  8. Decision due date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source

Decision & conditions

Approved with Conditions
Decision Notice
Planning conditions
  1. 1. No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. REASON: In accordance with the requirements of Schedule 2 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended). 2. No advertisement shall be sited or displayed so as to: a) Endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military); b) Obscure or hinder the ready interpretation of any traffic sign, railway signal or aid to navigation by water or air; or c) Hinder the operation of any device used for the purpose of security or surveillance or for measuring the speed of any vehicle. REASON: In accordance with the requirements of Schedule 2 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended). 3. Any advertisement displayed and any site used for the display of advertisements, shall be maintained in a condition that does not impair the visual amenity of the site. REASON: In accordance with the requirements of Schedule 2 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended).. 4. Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a condition that does not endanger the public. REASON: In accordance with the requirements of Schedule 2 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended). 5. Where an advertisement is required to be removed under the Town and Country Planning (Control of Advertisements) (England) Regulations 2007, the site shall be left in a condition that does not endanger the public or impair visual amenity (as amended).. REASON: In accordance with the requirements of Schedule 2 of the Town and Country Planning (Control of Advertisements) (England) Regulations (as amended) 6. This consent shall remain valid for a period of 5 years from the date hereof. REASON: To comply with the requirements of article 2 of Appendix A of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended) or any provision equivalent to that regulation in any statutory instrument revoking and re-enacting those regulations, or any provision equivalent to that regulation in any statutory instrument revoking and re-enacting those regulations. 7. The maximum luminance of any portion of the sign face(s) hereby approved shall not exceed 250 candelas per square metre. REASON: To protect the visual and residential amenities of the area, together with highway safety in accordance with Dudley Local Plan (2026) Policy DLP83 Control of Advertisements. 8. The sign(s) hereby approved shall not be illuminated by intermittent or flashing lighting. REASON: To protect the visual and residential amenities of the area, together with highway safety in accordance with Dudley Local Plan (2026) Policy DLP83 Control of Advertisements. 9. The display hereby permitted shall be carried out in accordance with the following approved plans: 201783 - 12/06/2026 Pages 1 - 10 REASON: For the avoidance of doubt and in the interests of proper planning. Approval Statement Informative In dealing with this application the Local Planning Authority have worked with the applicant in a positive, proactive and creative manner, seeking solutions to problems arising in relation to dealing with the application, by seeking to help the applicant resolve technical detail issues where required and maintaining the delivery of sustainable development. The development would improve the economic, social and environmental concerns of the area and thereby being in accordance with paragraph 39 of the National Planning Policy Framework 2024.
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