Council planning record

Front Fascia Sign and Hanging Projecting Sign

118, HIGH STREET, STOURBRIDGE, DY8 1DT

Decision madeReference: P26/0465Dudley Metropolitan Borough Council

Last published check: 4 Oct 2026, 12:52. Check the council record for more recent changes.

Application location

118, HIGH STREET, STOURBRIDGE, DY8 1DT

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Application summary

Status
Decision made
Application type
Advertisement
Received
20 Apr 2026
Validated
Not published
Determination deadline
16 Jun 2026
Local authority
Dudley Metropolitan Borough Council

Application overview

Front Fascia Sign and Hanging Projecting Sign

Proposal details

Reference
P26/0465
Alternative references
PP-14801165_C
Development type
Adverts
Agent
Lawrance
UPRN
90129378

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Documents 8 of 8

DocumentPublishedAction
The location planDCLOCPLN20 Apr 2026View
Block plan of the siteDCBLKPLN20 Apr 2026View
Existing and proposed elevationsDCELEVAT20 Apr 2026View
Sign detailsDCGENPLN20 Apr 2026View
Consultation response - HighwaysDCCONRES14 May 2026View
Consultation response - HistoricDCCONRES3 Jun 2026View
Decision NoticeDCDECIS16 Jun 2026View
Officer ReportDCGENDOC16 Jun 2026View

Documents open on the council website. Browse council documents if a link has changed.

Application timeline

Council milestones and published deadlines. A deadline passing does not confirm a decision.

  1. Application date

    Published milestoneCouncil source
  2. Received date

    Published milestoneCouncil source
  3. Registration date

    Published milestoneCouncil source
  4. Consultation expiry date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  5. Statutory expiry date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source
  6. Dispatch date

    Published milestoneCouncil source
  7. Decision date

    Published milestoneCouncil source
  8. Decision due date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source

Decision & conditions

Refused
Decision Notice
Planning conditions
  1. The proposed advertisement, by virtue of its design, represents an unsympathetic and incongruous addition that fails to respect the character and appearance of the heritage asset and its wider setting within an Area of High Historic Townscape Value. The proposal would result in harm to the visual amenity of the street scene and would neither preserve nor enhance the historic character and distinctiveness of the area. As such, the development is contrary to guidance within the National Planning Policy Framework (2024), Policy ENV2 of the Black Country Core Strategy (2011), Policies S6, S8, S12 and D12 of the Dudley Borough Development Strategy (2017), the Shopfront and Advertisement SPD (2017) and Policies DLP54, DLP57 and DLP83 of the emerging Dudley Local Plan. INFORMATIVE The Local Planning Authority is aware of the requirement of paragraph 39 in the National Planning Policy Framework to work with the applicant in a positive and proactive manner, seeking solutions to problems arising in relation to dealing with the application. In this case, after careful balanced consideration the LPA/Officers considers that there are insurmountable technical issues relating to the impact on visual amenity that have not been satisfactorily resolved to demonstrate that the scheme would result in the creation of a sustainable form of development and thereby failing to improve the economic, social and environmental conditions of the area.
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