PlanningTrack
Get started

Council planning record

Display of a scheme of advertisements comprising high-level and mid-level fascia signage, including non-illuminated and internally illuminated elements with built-up lettering and logo; internally illuminated signage to the entrance canopy; associated low-level external LED accent lighting; and two freestanding double-sided digital totem signs with static image displays to replace the existing totems.

18 RICHFIELD AVENUE, READING

Decision MadeReference: PL/26/0513Reading Borough Council

Last published check: 23 Oct 2026, 21:37. Check the council record for more recent changes.

Application timeline

Council milestones and published deadlines. A deadline passing does not confirm a decision.

  1. Received date

    Published milestoneCouncil source

  2. Valid date

    Published milestoneCouncil source

  3. Earliest decision date

    Published milestoneCouncil source

  4. Decision date

    Published milestoneCouncil source

  5. Application expiry date

    Past published deadline

    A published target or deadline. It does not confirm an outcome.

    Council source

Application summary

Status
Decision Made
Application type
Consent to display an advertisement
Received
15 Apr 2026
Validated
15 Apr 2026
Determination deadline
3 Jul 2026
Local authority
Reading Borough Council

Application overview

Display of a scheme of advertisements comprising high-level and mid-level fascia signage, including non-illuminated and internally illuminated elements with built-up lettering and logo; internally illuminated signage to the entrance canopy; associated low-level external LED accent lighting; and two freestanding double-sided digital totem signs with static image displays to replace the existing totems.

Proposal details

Reference
PL/26/0513
Alternative references
PP-14860554
Ward
Thames Ward
Agent
Mr John Geipel

Sign in to view all collected council fields and recorded changes.

Sign in to view collected details

Application location

18 RICHFIELD AVENUE, READING

This record has no verified map location.

Documents 15 of 15

DocumentPublishedAction
2437-4.1-jeg-advertising.pdf · PDF15 Apr 2026View
2437-4.1-jeg-illuminationstrategy.pdf · PDF15 Apr 2026View
Advert Decision Notice - PL_26_0513Decision Notice · PDF3 Jul 2026View
2437.P03 Existing Advertising Floor Plans.pdf · PDF15 Apr 2026View
2437.P06 Proposed Advertsing Elevations.pdf · PDF15 Apr 2026View
2437.P04 Proposed Advertising Floor Plans.pdf · PDF15 Apr 2026View
The location plan_included_in_Floor Plan - Existing.pdf · PDF15 Apr 2026View
2437.P05 Existing Advertsing Elevations.pdf · PDF15 Apr 2026View
ApplicationFormRedacted.pdf · PDF15 Apr 2026View
2437.P07 Proposed Signage Details.pdf · PDF15 Apr 2026View
SiteBlock Plan - Existing_included_in_Floor Plan - Existing.pdf · PDF15 Apr 2026View
Floor plan_included_in_Block plan of the site.pdf · PDF15 Apr 2026View
Elevation (Side) - Existing_included_in_Elevation (Front) - Existing.pdf · PDF15 Apr 2026View
Elevation (Side) - Proposed_included_in_Elevation (Front) - Proposed.pdf · PDF15 Apr 2026View
Delegated Report - PL_26_0513Planning Officer report · PDF3 Jul 2026View

Documents open on the council website. Browse council documents if a link has changed.

Decision & conditions

Approve with Conditions
Advert Decision Notice - PL_26_0513
Planning conditions

Conditions aren’t listed here. Read the council decision notice for the full decision and conditions.

Related records

No related records were published in this section.

Understand this planning record

All planning guides

  • Understanding planning · 13 min read

    Planning application documents: what to read first

    Understand planning application documents, officer reports and decision notices. Use a reading checklist, document table and worked example to inspect a case.

    UK research
    Published Updated

  • Understanding planning · 13 min read

    Planning application statuses explained

    Understand pending consideration, approved, refused and withdrawn planning applications. Compare status labels and find the documents explaining each outcome.

    UK research
    Published Updated

  • Understanding planning · 13 min read

    Planning permission drawings: how to read plans

    Read planning drawings, floor plans, elevations and sections. Use labelled diagrams, a drawing comparison table and revision checks to understand a proposal.

    UK research
    Published Updated