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Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

121-122 BROAD STREET, READING, RG1 2BD

Decision MadeReference: PL/26/0046Reading Borough Council

Last published check: 23 Oct 2026, 08:04. Check the council record for more recent changes.

Application timeline

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  1. Received date

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  2. Valid date

    Published milestoneCouncil source

  3. Earliest decision date

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  4. Application expiry date

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  5. Decision date

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Application summary

Status
Decision Made
Application type
Consent to display an advertisement
Received
16 Jan 2026
Validated
16 Jan 2026
Determination deadline
17 Apr 2026
Local authority
Reading Borough Council

Application overview

Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

Proposal details

Reference
PL/26/0046
Alternative references
PP-14629036
Ward
Abbey Ward
Agent
Mr Haris Kasuji

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Application location

121-122 BROAD STREET, READING, RG1 2BD

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Documents 8 of 8

DocumentPublishedAction
38277 - 080_DET_Rev A_SHAKE SHACK_122 BROAD STREET READING UK.pdf · PDF16 Jan 2026View
Proposed Front ElevationAmended Plan · PDF13 Apr 2026View
38277 - 061_SF_Rev B_SHAKE SHACK_122 BROAD STREET READING UK.pdf · PDF16 Jan 2026View
Signage DetailAmended Plan · PDF3 Jul 2026View
38277 - 060_EE_Rev A_SHAKE SHACK_122 BROAD STREET READING UK.pdf · PDF16 Jan 2026View
LocationPlan.pdf · PDF16 Jan 2026View
ApplicationFormRedacted.pdf · PDF16 Jan 2026View
Heritage DandA - 16.01.26.pdf · PDF16 Jan 2026View

Documents open on the council website. Browse council documents if a link has changed.

Decision & conditions

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Planning conditions

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